Its easy to understand why so many people get carried away in the flood to try and ensure that ‘we’ get our share of the the outbound Chinese tourism market. You only have to read some of the headlines like:
‘The Chinese are coming. By their millions. As tourists. And it will change our economy in ways that we cannot even imagine’ according to Tim Hughes a director of Australian based, Value Capital Management.
‘Chinese outbound luxury tourism in growing by more than 25 per cent each year’ and in 2011, 60 million Chinese tourists will travel abroad and spend more than US$50 billion’. source: China Elite Focus website.
The World Tourism Organisation predicts that “China will have 100 million outbound travellers and become the world’s largest source of outbound travel in the world in 2020’.
In 2010 the US State Department of Commerce declared that ‘the average Chinese tourist spends US$7,000 per stay, more than any other nationality’.
I could go on, and on, but if only a small percentage of these predictions and statistics are, or become factual, its a market we cannot afford to ignore.
“Our biggest challenge of course is geography.”
Beijing is 8,775 miles away, Shanghai 9,381 and Shenzhen, China’s fourth largest city in terms of population, 9,939 miles, and these are the shortest Great Circle distances flying over the North Pole.
China already has a sub-tropical paradise on it doorstep. Continue reading