Tourism MATTERS: We’re missing a huge opportunity
Imagine having a virtually captive audience, motivated by all the right reasons and that is larger than your main source tourism market, the United Kingdom.
That’s perhaps how we should be viewing the world’s first and probably the most successful loyalty programme, American Airlines AAdvantage. Last year their 66 million members redeemed more than 165 billion miles to claim nearly 7.2 million awards for flights, upgrades and other rewards.
Why do I consider it such an important tool to drive higher arrival numbers? Continue reading