Why is Peach and Quiet turning away guests while other Barbados hotels cry the blues?

Fodor’s picks Peach and Quiet as one of 11 Best Value Caribbean Hotels – again!

“Don’t tell all your friends about this place. It is a jewel and the bargain of the century. If you can handle not having air conditioning, which by the way is not necessary, and can accept towels that are not as fluffy as you might want, then this is the place for you. Great location, great food available if you like, wonderful hosts, close to the airport. A real bargain.”

Member Rating: 4.6 – Ratings details: Room: 4.0 Atmosphere: 5.0 Service: 5.0 Value: 5.0

… from Fodor’s member reviews

Last year two of our visiting friends tried unsuccessfully to book rooms at Peach and Quiet hotel – with the emphasis on the word “unsuccessfully”. Our friends’ situation is not unusual because even in this disastrous economic climate where hotels are closing left, right and center, Peach and Quiet Hotel still pre-books 100% occupancy for weeks at a time.

Margaret and Adrian Loveridge are obviously doing something special because you read TripAdvisor and other travel websites and people rave about the place, but moreso they talk about the feeling of being made welcome by the owners and staff. They also talk about the “can do” attitude and great service by the staff – a distinctly different review than is generally given to, say Time Out at the Gap and some other larger hotels.

According to the guest reviews I’ve read, Peach and Quiet has no air conditioning and can be a bit “rustic” compared with 5 star establishments, but people keep returning year after year. Many regulars book a year in advance.

So it is no surprise to see Fodor’s again choosing Peach and Quiet as one of only eleven “best value” Caribbean hotels. When I think of the hundreds or perhaps thousands of hotels in the Caribbean that would love to have been so honoured by Fodor’s even once, Peach and Quiet’s third award is a real achievement.

Congrats to Adrian and Margaret. Whatever you’re doing: don’t change a thing!


Filed under Barbados, Barbados Tourism, Business & Banking

52 responses to “Why is Peach and Quiet turning away guests while other Barbados hotels cry the blues?

  1. what will they think of next

    Not true, for three days this week Accra Beach Hotel was over 100% full they had to outbook guests. This happens all the time. Next week’s occupancy is hovering around 98%. Accra hotel has to beat off guests with a stick.

    Don’t be fooled. Tell Adrian to wheel and come again.

  2. what will they think of next

    Don’t think that because the Management at Acrra Hotel is black that they are ineffective. Far from it.

    Over the last ten years Two major construction projects to increase room stock because the business is there. Another major construction project to again increase room stock coming up soon.

    How many other Hotels have done such in the past twenty five years?


  3. Wily Coyote

    To answer the Question WHY is the Peach & Quiet so successful………

    “Management, management, more management and hard work” thanks to Margaret and Adrian Loveridge.

  4. BFP

    Christ almighty, who brought race into this?


  5. what will they think of next

    It was me.
    You all hate hearing about race but it is in everything.

  6. It is NOT about race. It is about performance, accountability, service and hard work.


    Yes, we all know what a great place P&Q is – since you constantly remind us at least once a week.

  8. Politically Tired

    P & Q go the extra mile, they care…….

  9. yatinkiteasy

    It should be easy to fill 22 rooms in Winter with a rate of just $119 US(about 74 GBP) per night for an oceanfront room. Still, excellent customer service, cleanliness and security are important elements to success in this business.

  10. The man wiv no name!!

    He probably practises excellent customer care. A notion which is still foreign to the majority of Barbadians.

  11. The man wiv no name!!

    Could also b because he gets a lot of free publicity on this blog. The man himself should b able to tell us the reason, if he’s being truthful!

  12. Adrian Loveridge

    The Man wiv no name,

    There really is no secret. Lots of 14-17 hour days, seven days a week, while we are open. Our small staff sharing our objective, value-for-money (very important during the current economic climate) and loyal wonderful guests that want to (and do) come back.
    We really do not spend very much on marketing but allow our guests
    to be the ambassadors for us.
    Thankfully this works for us, because there is no BTA small hotel marketing budget and the Small Hotels Product Club, the body that
    represents us within the BHTA has not met for 9 months.
    One of the reasons I have tried to share, what many recognise overseas as my expertise and 45 years in tourism experience across 67 countries , is because we have been very blessed and I have always wanted to give back.
    Hard work, determination and a genuine desire to give our cherished guests the best holiday possible.
    Its not about one-upmanship, its about having the very best tourism industry in the Caribbean, at all levels.
    Fodor’s recognition is not just good for P&Q, its good for Barbados.
    If we (P&Q) were not included, Barbados would not even have been mentioned and this gives the tourism planners a tool to shout that we do really offer value-for-money properties.
    I really don’t expect the BTA to highlight the award and it appears
    many of our small hotels are not in their thinking!

  13. what will they think of next

    Don’t be fooled, P & Q go the extra mile, they care……., they are not the only ones who go the extra mile and who care even though BFP wants people to believe that.

    Has P&Q added over 150 rooms to their room stock over the years and AND ALSO A WORLD CLASS SPA and is now poised to add MORE rooms?

    If P&Q was the only place doing well then Barbados would be in duck’s guts.
    P& Q contribution is small even though important.

    The 800lb gorilla on the south coast is ACCRA BEACH HOTEL HOTEL.

  14. what will they think of next

    BFP, why don’t you constantly mention ACCRA BEACH HOTEL the way you keeping plugging P&Q?


  15. The man wiv no name!!

    Adrian, those sound like convincing reasons to me and I wish you continued ‘good luck’ and excellence.

  16. REB

    Adrian is correct hard-work, dedication and guest satisfaction ensures visitor repeat traffic however and regrettably not everyone is on the same page.

  17. cg

    How many months is P&Q open per year?

  18. Ben 10

    cg, you beat me it. Try going to P&Q from April to August and you’ll see that it is CLOSED. Just because they have to turn back visitors during the winter season says nothing for a small hotel.
    In my book, a hotel cannot be termed “sucessfull” when it is only opened 5-6 months in a year and employs only 5 persons(and that includes the 2 owners). They are good at marketing though.
    Not saying that it isnt a good place.
    Maybe those who run this blog can put a plug for ALL the other small hotels. But then, birds of a feather flock together.

  19. Adrian Loveridge

    Ben 10,

    You really have to undertake better research.
    We actually DIRECTLYemploy 12 persons (plus the two owners) and are open to the general public six months a year.
    We re-open during the summer months for private groups. weddings, film locations etc., and this helps us better plan for a constant upgrading programme.
    As I am sure you are aware, MANY hotels close for prolonged periods during the summer months.
    Survival is the name of the game with small hotels on Barbados.
    Remember we (Barbados) are the only Caribbean destination to have lost 32 of our hotels in the last 17 years.

  20. what will they think of next.

    The fact that we have lost 32 of our hotels in the last 17 years, is a result of poor Management of the properties.
    Square Management is round holes. Also Owners looking to make a fast buck who did not really have any interest in the Industry, you know that Adrian.

    How about being fair and plug more Hotels BFP, or is it because you have shares in P&Q.

  21. what will they think of next.

    ACCRA BEACH HOTEL is open year round and employs nearly 200 staff not including the owners.

  22. yatinkiteasy

    How many hotels in Barbados are owned by Barbadians?Can`t think of many.

  23. Adrian Loveridge

    what will they think of next,

    22 rooms- 12 staff – staff – ratio 1.83
    227 rooms – ‘nearly’ 200 staff – ratio 1.13
    Proportionally then P & Q employs more people than Accra.

    TripAdvisor guest rating:

    Peach and Quiet # 5
    4% would NOT recommend

    Accra Beach # 49
    28% would NOT recommend

    Sounds like you have some work to do and that perhaps is why BFP is not giving you the same level of attention.
    Now tell me again, which awards have YOU earned and won?

  24. what will they think of next

    ACCRA BEACH HOTEL is the first Hotel in the Caribbean to be re-certified under the Hospitality Assured Programme.

  25. what will they think of next


    Caribbean Tourism Organisation News.

  26. AOD

    “22 rooms- 12 staff – staff – ratio 1.83
    227 rooms – ‘nearly’ 200 staff – ratio 1.13
    Proportionally then P & Q employs more people than Accra”

    If you had 1o times the rooms i.e 220 and the same room to staff ratio you would have 120 employees. So proportionality doesn’t apply as described, anyway it is an unnecessary comparison because of the “problem of small numbers” and scale. Under the subject “social considerations” a staff of 12 versus 200, is going to be an entirely different social dynamic. What is important is the quality of the experience of the clients, but alas qualitative issues and often watered down with quantitative terms which miss the mark.

    Client is judge of value.

    Concern oneself with quality first, like a farmer selecting the highest quality seed before planting, and continuing this for each future cycle…excellence propagates, mediocrity stagnates.

  27. what will they think of next

    Tell me,Adrian, what happens to the staff once you close for half of the year?
    Do they go home and sit and hope that you might call them as you desire?
    What happens to their quality of life in the meantime?
    At ACCRA BEACH HOTEL there are weeks where some staff can’t even get a day off it is so busy!

  28. Ben 10

    Thanks for the clarification Mr. A. L.

  29. Adrian Loveridge

    what will they ‘think’ of next,

    You don’t seem to seem to understand.
    P & Q employs 64% more staff per room than Accra.
    Even if we actually closed 6 months of the year (which we don’t)
    and laid off all the staff (which we don’t), we would still make a greater
    national contribution (per ROOM) than you do.
    Now, remind me again which awards have you earned?
    And who actually owns Accra?

  30. what will they think of next

    The amount of needed foreign exchange brought into Barbados by P&Q pales into insignificance when compared to what ACCRA BEACH HOTEL brings into Barbados and helps to keep the country afloat.

    Keep your eyes open for the additional 80 rooms to be constructed. taking room stock to well over 300 rooms in in just 14 years. started with 143 rooms in 1996. How many rooms have P&Q added in that time?

    If the service is only good at P&Q where are ALL these guests coming from and why ACCRA BEACH HOTEL?

  31. Primitive

    Seems that everytime Loveridge tries to explain that profitability comes from efficiently managing assets, some primitive bozo comes along and says that the road to profitability is throwing money at capital improvements (easier to skim off the top) followed by shameful occupancy rates and poor management. If his critics are in positions of power, heaven help Barbados.

  32. what will they think of next

    Looks like you are too ‘Primitive” to get the point.
    When guests are spending their hard earned money they do not throw it away at properties that are poorly managed.
    The fact the British Royalty, World Presidents, Prime Ministers from across the world, Titans of Industry and Commerce, Members of the UN Hierarchy, World class Entertainers, Top Church leaders from all over the World, ordinary Joes and Janes are routinely hosted at ACCRA BEACH HOTEL, AND RETURN TIME AND AGAIN and send others repeatedly, what is that saying?
    Every Embassy in Barbados utilises the services of ACCRA BEACH HOTEL. Why”Primitive”, is it because the service and what is offered is so piss poor?
    Why add more and more rooms if their is no demand for them? Is that what you do with your money, “Primitive”? And why is there this great demand for ACCRA BEACH HOTEL ROOMS?
    Because everything is terrible there?
    Go to the back of the class, you are truly “primitive”.

  33. yatinkiteasy

    This is really getting hostile, and it does not need to go down this road. Comparing P&Q to Accra is like comparing apples and oranges. To look at employee/room ratios is meaningless. For example, two people running a 4 room place would have a better “ratio” than P&Q..and so what?
    P&Q is a property without AC, TV, internet, a real beach front, etc..whilst Accra has all of those things and more. The room rates are quite different…from P and Q`s $119 per night winter to Accra`s $268(Ocean View)…That`s 125% MORE than P&Q..
    You pay for what you want, and there are obviously enough people that don`t want TV, AC, Internet or even a nice beach, that will continue to be attracted to P&Q. They also don`t mind being “isolated” , with no action or restaurants within walking distance .
    So Adrian, stop blowing your own trumpet (you don`t need to ), and “What will they think of next”..quit trying to defend Accra`s great position in the marketplace, and its contribution to the Barbados Economy.
    We all know that the Trinis OWN Barbados now, from the Barbados National Bank, to AS Brydens, Stokes and Bynoe Ltd, McEnerney Ltd, Tri Mart, Barbados Shipping and Trading, Consolidated Finance Ltd, and many more . We get it..
    One thing though, don`t try to spend any Trini dollars in Barbados (or anywhere else in the World) as they are not accepted , and quite useless.
    The above explains the reason for the Trini expansion in Barbados over the last 20 years or so…they can make “Real” money here, not Trinidadian Coconuts.
    Despite what I have said , I love Trinidad and Trinidadians.

  34. yatinkiteasy

    Sorry..Ratio is wrong, it would take one person(not two) , running a 4 room place to have a better ratio than P&Q.

  35. Primitive

    It’s true, you can’t easily compare the amenity packages between Accra and Peach and Quiet. But what you can do is compare the efficiency of investment, and from my long time experience in the resort development business P&Q reflects a powerful investment philosophy and product model that we should not ignore.

    Visiting heads of state don’t define markets. Regular people do. As the tourists with money continue to age, more and more of them will be attracted to lower-cost, intimate niche resorts especially if there is a rich cultural and environmental identity in Barbados, reasonable commodity pricing, and safety. Internet marketing can do the rest. Accra will always have a place, but it relies on massive market resources that aren’t always availble when times are bad on the island. P&Q epitomizes the term “sustainable” and it could be replicable if the powers-that-are in this country begin to think out of their boxes. Chances are they won’t. I would love to be wrong, and await the miracle.

  36. Adrian Loveridge

    So well said.
    Its not about growing mediocrity, its about everybody being the best they can be.
    With the cost structure on Barbados, there really is no alternative.


    So Adrian, every hotel in Barbados with your place being the exception is Mediocre?
    Then we should all close our doors and let P&Q rescue Barbados then.
    ACCRA BEACH HOTEL begs to differ! The over 65,000 guests who stay there per year would be quite UNHAPPY.


    Adrian, how many guests stay at you INN on an annual basis?

  39. Adrian Loveridge

    What will you SAY next,

    That is not what I said at all.
    The last published long stay visitor (CTO) arrivals figures for the complete year is for 2009, when a total of 518,564 stayover visitors came to Barbados. This figure includes all 160 plus registered hotels, guest houses, VFR, apartments, villas, condominiums, people staying in their own properties and the scores of unlicensed accommodation providers.
    So you want readers of this blog to believe that ‘65,000’ or 12.5% or one in eight of that total number stayed at Accra.
    Clearly you have no idea of what is going on at the hotel you are lobbying for and are just trying to mislead the public.

  40. yatinkiteasy

    6500 guests per year is approx 180 per day, every day, for 365 days.This is not an impossible number for a property with 227 rooms.

  41. Adrian Loveridge


    Agreed, BUT the number of guests quoted by ‘What will they think of next’ was 65,000 NOT 6,500.

    Please read carefully!


    Yes read care fully. 65000 not 6500.

    You can weep now ADRIAN.


    ADRIAN, how many people drowned in your pool?


  44. From BU

    Barbadians over the years would have heard references in the news to people being drowned or encountering difficulty with unusual and unexpected currents at the Accra Beach in Christ Church. Our recollection is the unfortunate victims have been mainly visitors to the island. There is no empirical information source that we are aware of which can be accessed to clarify the growing concern, Accra Beach maybe taking too many lifes. There is rising anecdotal evidence to suggest that the authorities should start to investigate the matter.

    Recently in the local press we have read of more mishaps at Accra Beach which has prompted BU family member Carson Cadogan to ask: Can Barbadians get statistics for the number of people who drowned at Accra Beach over the last two years or so? I believe that Accra Beach is the most dangerous beach in Barbados judging from the number of drownings that I can remember at that stretch of beach.

  45. Adrian Loveridge

    What will they SAY next.

    Finally got it. Its Noel (Barney) Lynch,
    ‘90,000’ longstay visitors for the week of the CWC final.
    Plus another ‘75,000’ cruise ship passengers and don’t forget the ‘700 yachts’.
    If you really knew the circumstances behind the tragic death of that little boy, you would perhaps be a little more responsible in your utterings and define fact from fiction (some people call it lying.

  46. what will they think of next

    Goodbye ADRIAN and your shareholders at Barbados Free Press.

    22 rooms in the past, 22 rooms in the present, 22 rooms in the future, 22 rooms FOREVER.

  47. yatinkiteasy

    Adrian, 180 persons per day times 365 days , equals…65700..
    sorry Adrian, I just dropped a zero in my previous post, but my point is valid. 180 people per day in a 227 room hotel is quite possible.This is particularly true
    where there are many business visitors, and Airline folk who are between flights.
    As to the number of deaths by drowning at Accra beach, this should not be a surprise, as it is by far the most visited and used beach on the island, so the odds of drowning there are higher than drowning at a more dangerous beach that is seldom visited or used.

  48. what will they think of next

    Adrian I know that I said my goodbyes to you, but I had to pop back in again

    You are wrong again. There is interest in purchasing the gems project.
    I was part of a group which was(is) interested in purchasing the Gem project. All the properties.
    A rather large offer was made to this administration shortly after they came to office. However for some unknown reason we never heard from them again.
    We are happy to that good sense is finally prevaling and they are now interested in offloading the properties which we wanted to purchase since 2008.

  49. Adrian Loveridge

    what will you say next,
    You really have to start listening to what I actually say if we are going to get anywhere.
    No-one in their right mind would purchase the three taxpayer owned GEMS properties at a cost that reflects “Government’s’ investment, so they will be sold at a loss in ANY event. IF the figure quoted in the Nation today is correct that means the losses alone value each remaining room at nearly $900,000.
    What was heralded by the former Chairman of HRL as a mission statement to ‘raise standards of the south coast’ has turned into an absolute financial disaster, and as for raising standards, judge for yourself.
    TripAdvisor ratings:

    Savannah – #65 (out of 106 hotels)
    36% would NOT recommend.
    Blue Horizon #79
    37% would NOT recommend.
    Time out at the Gap # 80
    52% would NOT recommend.

    Of course ‘your’ hotel at #50 with ‘only’ 28% who would NOT recommend is doing better, but based on the ridiculous figure you quoted as accommoding ‘65,000’ guests per year that means an incredible 18,200 guests would NOT recommend your property per year.
    At least with just 22 rooms we can get it right!

  50. what will they think of next

    They will be sold at a loss. So what?
    A millstone will be taken from around the necks of taxpaying Bajans.

  51. 148

    Adrian Loveridge’s failed business… Peach and Quiet closing down and for sale.


  52. 148




    by Shawn Cumberbatch

    Outspoken small hotelier Adrian Loveridge was not bluffing.

    After 23 years of operation, the 22-room Peach and Quiet Hotel has been put up sale for $9 million, mainly due to crime concerns in its Inch Marlow/Silver Sands, Christ Church neighbourhood.

    It means the property will be closed and its 11-member full time workforce severed unless a buyer is found who wants to maintain their jobs.

    This latest development follows an August 9 Barbados TODAY report in which Loveridge voiced his frustration about rising crime in the area and what he saw as an inadequate response from authorities generally, and the Royal Barbados Police Force specifically.

    Subsequent investigations by this newspaper revealed that local real estate firm Realtors Limited had been hired to sell Peach and Quiet and was advertising its availability to buyers here and overseas.

    Loveridge confirmed this today and said he and wife Margaret had now had enough, and were calling it a day about five years before they had originally intended to when they took over the property in 1988.

    “It’s got to a stage where it has to stop somewhere, and I don’t want to live somewhere I don’t feel safe; I certainly don’t want my wife to. She’s almost afraid to go off the premises unless it’s in a vehicle so we have just come to the stage when we think ‘well enough is enough’,” he told Barbados TODAY.

    “Clearly it’s going to have an effect on our retirement, because if we can’t sell the property there is no way we can maintain it so we may be faced with a difficult position.

    “I think if we can find a couple like us 23 years ago with a lot more energy, they can take this place to a much higher level. It can become a really good boutique hotel and that maybe would give them the viability and the profitability to have … a private security company patrolling the area,” the former Barbados Tourism Authority director added.

    Beyond going over the limit of how much they could afford to spend on security, Loveridge said “we also have this moral dilemma: is it wrong to bring people who we cherish, and who we spend a lot of time looking after, to a place where it’s not safe for them to leave the property anymore”.

    “I believe that it is morally wrong to invite guests into your domain and not be able to secure their safety. We don’t expect it is going to be sold very quickly because the market is such that there are not a lot of people buying hotels,” he stated.

    “We directly employ 11 people who are on the payroll. Of course when the hotel is sold they will have the stability of going to new owners, if it isn’t sold then it will simply close and of course under the law you have to make severance payments and we will severe the staff and ensure that they get their due amounts.”

    Loveridge said having spent as much as $10 million refurbishing the hotel over the last 15 years it would be hard walking away from it, and that he was not sure if he would be remaining in Barbados after a buyer was found.

    “We always planned to carry on until we were 65. I am 61 now and my wife is 60 so we are really calling it a day probably four or five years earlier than we would have, and of course after 23 years building up a business we have got to a stage now where we don’t have to worry quite so much as we did when we first bought the hotel from a financial point of view,” he stated.

    “We are not sure if we are going to remain in Barbados. We really, honestly haven’t made a decision because until we sell the property we simply do not have enough money put aside to buy a property somewhere else.

    “I would like to stay in Barbados because I really believe it has become my home for the last 23 years. There are so many good people and so many positive people about the place,” Loveridge said.

    The hotel manager said the new owner(s) would be inheriting a profitable business with loyal guests, but they would have their work cut out in the current challenging business environment. shawncumberbatch@barbadostoday.bb