Tourism MATTERS
by Adrian Loveridge
Two headlines quoted from the recently held Caribbean Tourism Organisation’s Leadership Strategy Conference leapt out and grabbed my attention. The first ‘You have to chase money not arrivals’, attributed to David Redekop of the Conference Board of Canada. The second from an unnamed ‘specialist’ who advised ‘the region should therefore focus shift marketing from the all-inclusive traveller to the higher revenue independent traveller’.
Both in my humble opinion make absolute sense from a Barbadian tourism perspective.
Just over ten years ago, I sat on a Ministry of Tourism convened committee made up of private and public sector persons looking at ways that the small hotel sector on Barbados could be improved. Continue reading