Adrian Loveridge: Chase higher revenue independent tourists, not cheapo all-inclusive mass tourism

Tourism MATTERS

by Adrian Loveridge

Two headlines quoted from the recently held Caribbean Tourism Organisation’s Leadership Strategy Conference leapt out and grabbed my attention. The first ‘You have to chase money not arrivals’, attributed to David Redekop of the Conference Board of Canada. The second from an unnamed ‘specialist’ who advised ‘the region should therefore focus shift marketing from the all-inclusive traveller to the higher revenue independent traveller’.

Both in my humble opinion make absolute sense from a Barbadian tourism perspective.

Just over ten years ago, I sat on a Ministry of Tourism convened committee made up of private and public sector persons looking at ways that the small hotel sector on Barbados could be improved.

Outlish Magazine: Karel McIntosh has a new gig!

Back in April our old friend Karel McIntosh started Outlish Magazine – a weekly online magazine aimed at young Trinis in their 20’s and 30’s. Well, we Bajans like it too so we thought we give it a plug at Barbados Free Press.

Outlish was named a Finalist for Magazine Launch of the Year in the 2010 Digital Magazine Awards – “a global awards to showcase the best digital magazines and recognise the most influential people in digital publishing today”, as well as “celebrate the publishing revolution of digital magazines”.

Besides being the Founder and Editor-in-Chief of Outlish Magazine, Karel is also a Marketing Communications and Training Consultant who likes to do things with a twist. A real online junkie, when she isn’t surfing the Internet, she’s thinking about surfing the Internet.

Yup… that’s our Karel!

Outlish magazine has a good stable of writers and high standards of production and presentation. We encourage our readers to drop by and sample a few articles. There’s something for everyone.

See you there!