The Nation has agreed to publish in the Barbados Business Authority, a weekly column dedicated to tourism written by myself from Monday 13th September, 2010 entitled Tourism MATTERS.
The column will be about 500 words and offer topical, constructive, objective views with some alternative suggestions to grow our tourism industry. It will be non-partisan.
I feel in many ways, that even bearing in mind the global economic challenges confronting us that we are missing so many marketing opportunities and in many cases our thinking has become stagnant.
Of course I realise that the BBA has a limited circulation, but it is highly targeted towards business decision makers and I just might be able to reach some people that could influence positive change.
Despite all the external fiscal pressures I do not believe that Barbados is doing as well as it could be in tourism and I hope the publication will allow me to offer practical alternatives.