In a stunning reversal of the way things were only six months ago, travel agent Sandra McLeavy of Holiday Experts says she is now selling St. Lucia holidays over Barbados ten to one in favour of St. Lucia!
Ms. McLeavy attributes the turnabout to a heavy tourism campaign by St. Lucia and some changes over the last little while in Barbados. As Ms. McLeavy has visited Barbados some 13 times, we Bajans and the Barbados Tourism Authority might want to at the very least give her views a read.
“As an English travel agent I used to sell 10 holidays to Barbados for every one I sold to St Lucia but in past few months its become the other way round.
If I was to say why its price and also the tourist boards working with us agents. I love Barbados and have been 13 times but I am now finding it over priced and the amount of private apartments on the west coast becoming a joke, what happens when people stop buying?”
Sandra McLeavy of Holiday Experts posted on BFP’s article Barbados tourist arrivals up 2.9% – Visitors to St. Lucia up 11.9%
St. Lucia Tourism Board launches all-out effort in United States – Heading for Canada in October!
At the same time as our UK travel agent posted her comments we received news that the St. Lucia Tourism Board is conducting a 20 city tour of the United States – designed to capture market share and convince cold Americans to enjoy the St. Lucia sun, surf and culture over any other destination.
St. Lucia used to be the poor little sister to Barbados when it came to tourism. It look like little sister is growing up and making eyes at big sister’s boyfriends.
What are we going to do about this?
“We won’t rest on our laurels,” said (VP of St. Lucia Tourism Board) Nerdin St. Rose before leaving the island for the Mid-Atlantic area to join Saint Lucia’s sales associates. “The phenomenal growth we are currently experiencing is very much due in part to the hard work of our sales teams and the travel agent community in our source markets, and we plan to strengthen these relationships over the next few months,” she said.
St. Rose reported that other stops along the itinerary include: Charlotte, North Carolina; Atlanta, Georgia; Miami and Fort Lauderdale, Florida; Houston and Dallas Texas; Waukesha, Wisconsin; Oak Brook, Illinois; Mason, Ohio; Warren, Michigan; Burlington, Massachusetts; Farmington, Connecticut; White Plains, Woodbury and New York City, New York.
Year to date, Saint Lucia has recorded an overall 11.9 percent increase in stay-over visitors for the six-month period January through June 2010 as passenger arrivals increased from 145,575 in 2009 to 162,856 this year.
The most impressive growth came from the United States market, which accounted for 42% of all arrivals and registered an average 31.3% growth rate over 2009 figures. Total US arrivals reached 68,776 by the end of June 2010.
… from the South Florida Caribbean News article Saint Lucia hits the road in the United States