Barbados not promoting the available low airfares!
This afternoon we received an email highlighting special airfares from the United States and Canada to St. Lucia.
It read ‘Airfare Sales to St. Lucia from US$99 each way’
‘Sample round-trip fares for Summer.
American Airlines, JetBlue or Delta – New York – $198 – Boston – $312 – Washington (DC) – $292 – Baltimore – $282 – Charlotte – $360 and Chicago – $312
West Jet and Air Canada – Toronto – $298’
Visit Barbados website: No promotion of fabulous bargain airfares to Barbados!
Not having seen these airfares before earlier this year, I then went of to American Airlines website and found a one way airfare of US$89 from New York to Barbados for travel in May.
Looking at the recently released forward hotel occupancy levels for this summer, I then went onto our national tourism website (www.visitbarbados.org) and was surprised not to find any links to details of these special fares.
In fact on the site only two airlines are mentioned, US Airways and Air Canada, and I understand we have already lost the US Airways Philadelphia service.
I have to pose the question again, is our inactively and lackadaisical response loosing us critical long stay visitors during the softer summer months?
Are ‘we’ really happy to accept a national hotel occupancy level of just 24% in August again this year?
Are ‘we’ allowing our Caribbean neighbours to ‘steal’ our market share by them being far more proactive?
14th May 2010