Barbados Family & Friends Club – Good idea, good start making it happen!

Barbados-Family-Friends sht-header

A friend directed our attention to the website of the Barbados Family & Friends Club – an initiative by the Barbados Tourism Authority to encourage Bajans abroad and people overseas (Bajan or not) who love Barbados to encourage their friends and family to vacation in Barbados. There is a membership card with points for each referral and discounts once folks are on the island.

The points are a “nice to have” feature to reward those in the diaspora who help Barbados through referrals. I think that people will collect points and this will maintain interest in the programme by giving the cards and membership some value, no matter how modest. The folks who put this together should be thanked and congratulated. I only hope that the people administering the programme receive the long term resources to make it successfully grow into a major source of visitors and revenues for Barbados. It seems to me that this type of programme needs a few evangelists to make it work because merely sticking up a website won’t be enough.

Minister of Tourism Richard Sealy greets visitors to the website in a video where he comes across as your best friend inviting you back home for a visit. No slick politician fine words: just a sincere message that we care about our friends and family living over and away, that we’d love to see them again, and we could use your help to invite other friends to Barbados.

I think that Minister Sealy’s talk is exactly what is needed to set the tone and purpose for this programme. Have a look for yourself and tell me if you agree that he did an excellent job…

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3 Comments

Filed under Barbados, Barbados Tourism

3 responses to “Barbados Family & Friends Club – Good idea, good start making it happen!

  1. Hants

    This is a very good concept.

    For years we overseas Bajans have been promoting Barbados and I will continue to do so.

    Another good initiative would be to train the staff in all overseas offices and embassies to understand that every person is a potential “Tourist” and they should be pleasant and personable with the people they deal with daily.

    Hopefully we will soon see Club Barbados Tshirts with t Barbados .org and a Telephone number.
    Some stickers for your car and maybe some front window shades for the car.

    How about some support BFP. A picture of a nice beach at the top of the blog.

  2. Peter R.K. Tucker

    An excellent and timely idea.

    I’ve not met a Bajan overseas who did not promote Barbados.

    Having an organized and dedicated internet channel is a tremendous way to organize the worldwide Bajan community.

  3. Hants

    BFP where is the picture of a nice beach?

    Show some patriotic zeal.