The story of Chris Brown and Rihanna’s tainted love continues. Now that the on-again has couple returned to L.A. together, it was reported that the pair — rather than go to either of their L.A.-area homes — immediately checked into the posh surroundings of the Beverly Wilshire Beverly Hills hotel…
… from the Celeb111.com March 7, 2009 article Chris Brown & Rihanna Shack Up in Beverly Wilshire Hotel
I find this situation disturbing. None of Rhianna’s consultants, her record label, or her publicist, seemed to have sat her down and explained to her how the American people punish women who return to their abusers.
The American media can be brutal.
First they will show sympathy for the attack. They will reach out to her and print supportive articles. Then, as it becomes clear she has reconciled with Chris Brown, they will systematically attack her, little by little, tabloid after tabloid, then more respectable magazines will run articles, and finally she will be forced to appear on 20/20, or some other respected news show. No matter what she does, no matter what she says, as long as she is involved with Chris Brown her brand will be compromised.
No American company will attach their brand to Chris Brown’s. His brand is destroyed. His days of endorsements have ended.
Rhianna’s brand is about to be destroyed because of her association with Chris Brown after his brutal actions. Companies will also be cautious about attaching their brand to hers.
Very soon, the media will dub these two the next Bobby Brown, and Whitney Houston. This is both humiliating and senseless.
Rhianna sold over 9.75 million digital tracks in 2008. No other artist achieved this success in the U.S. market. After such a significant achievement financially, her brand will suffer tremendously as special interest groups gear up to ring home the message that young girls should distance themselves from her brand.
After her achievement as the first Barbadian artist not only make it internationally but to dominate the American airways, at a time when digital sales are on the rise and CD sales are steadily declining, I am amazed by the lack of guidance in this young woman’s life.
Whitney Houston was extremely successful, her brand crossed over, the American people, the American press, adored her, they loved her, until Bobby Brown.
“None of Rhianna’s consultants, her record label, or her publicist, seemed to have sat her down and explained to her how the American people punish women who return to their abusers.”
Cher, and Tina Turner, both had abusive husbands, and they both had many challenges because of it. They both became more popular after they left their husbands.
Tina’s brand became a super brand and was celebrated on Oprah after the release of her movie. Tina is an American Icon.
Hilary Clinton was humiliated by her husband due to his actions with an intern in the White House. Hilary was never forgiven by the powerful U.S. women groups, in fact, to this day, many of them are still angry with her. The American people too, are still perplexed as to why she stayed with her husband.
These women were married, Rhianna is not married, and if she marries so as not to testify against Chris, her brand will sink even faster. She will lose all credibility.
Wanting the case to move forward quickly will not remove the images of her abused face from the minds of the American people. Rhianna needs to sit down with a celebrity historian, and see why some celebrities survive and why some tanked after major achievements around the globe. She also need to speak to someone who sincerely cares about her well being. I don’t think any of the individuals around her are real enough to care.
If there is anyone out there who knows this young woman and who cares deeply for her, I pray that you will speak to her from the heart. What she is doing returning to this man is not acceptable in America. I understand in other cultures it may be tolerated, but not here, not now, not ever.
BFP reader Wendy E. Johnson.