Air Canada – West Jet Competition Slashes Fares To Barbados!

Great News For Barbados Tourism!

Of course, pretty much anything can happen between now and November, but lets look at what increased competition has already achieved.

Book a seat from Toronto to Barbados for travel on the first week of November, 2008 and with Air Canada the cost is currently CAD$898.05.

Travel on the same dates with WestJet and the cost is CAD$673.13.

Both fares include all taxes and surcharges as they have been applied today (5th July).

Adrian Loveridge

Comment By Barbados Free Press

Thanks Adrian. That is excellent news.

Now… enough writing for today friends. TIME TO PARTY!!!!!


Filed under Aviation, Barbados, Barbados Tourism, Canada, Traveling and Tourism

22 responses to “Air Canada – West Jet Competition Slashes Fares To Barbados!

  1. Wishing In Vain

    Based on these new fares being offered by WEST JET it may become cheaper to travel to Toronto than it will be to travel around the Caribbean islands, what does that say to you?

    I for one am happy to see the new and enlightened measures coming into the fray where we are going to be seeing new hotel rooms coming on stream and new airline services to help keep the likes of Air Canada in check with their runaway fares.

  2. reality check

    Unlike Liat, West Jet is privately owned and run and gives value for the money to its passengers.

    It will be a good complement to Air Canada who will have to compete on the same routes.

  3. Amused

    Perhaps Mr Loveridge, since he is on the BTA board, can tell us just how much the Barbados Government is paying West Jet to bring this service.

  4. Hants

    Sorry to disappoint you Amused but the decision to fly to Barbados is about Canadian Airline companies fighting for market share.

  5. Amused

    Sorry to disappoint you Hants, money has been paid

  6. Technician

    @ amused……then why not put up or shut up!!

  7. Hants

    July 6, 2008 at 1:41 am
    Sorry to disappoint you Hants, money has been paid”


    The Government of Canada decided to enter an “open skies” agreement with the Government of Barbados.

    West Jet and Sunwing applied for and got permission to fly regular service between Barbados and Canada.

    This is a good agreement that will facilitate Tourism and Business between Barbados and Canada.

  8. Adrian Loveridge


    ‘marketing support’ is given to several airlines.
    Some even get a form of guarantee that if they do not fill a certain percentage of seats, then that difference (or a proportion of) is paid by the BTA.

    And then there is of course, special exceptions like LIAT which may obtain both BTA ‘marketing support’ and outright Government subsidies.

    The simple answer is to creatively fill ALL the seats and then there is no liability to the BTA.

  9. Amused

    oh dear, Hants, looks like Mr Loveridge has confirmed “marketing support” has been paid.

    Technician? I dont follow up, I have “put up” I am telling you West Jet has been paid by the BTA and you should be able to have it confirmed by a board member who supports transparency

  10. Amused

    Not that I disagree with you, Mr Loveridge in filling the seats creatively, I was just more than amused that the fare slash was credited solely to “competition”

    There is more there than meets the eye.

  11. Wishing In Vain

    Let me assure you amused that unlike the actions of your former minister Blarney MM Lynch where he paid millions to an English carrier about two years ago and the carrier flew five flights to Barbados before pulling out of the service.

    I can assure you that West Jet will be around and will help deliver valuable tourist arrivals to our new and old hotels.

  12. Hants

    July 6, 2008 at 4:19 pm

    oh dear, Hants, looks like Mr Loveridge has confirmed “marketing support” has been paid.”

    Hopefully it is more effective than the US$300 per passenger Best of Barbados program that the BTA used under the BLP administration.

    I think it would be better if the BTA used its own Marketing Department but if the planes are filled it doesn’t matter.

    If the Canadian economy goes into a full blown recession, it will be difficult to get people to Travel.

    Next Tourist season could be very the worst in years.

  13. Amused

    “Hopefully it is more effective than the US$300 per passenger Best of Barbados program that the BTA used under the BLP administration.”


    I agree, that is why I challenged Mr Loveridge on the amount

    We must fill planes but on an economic and sustainable basis.

  14. Company Director

    Oh come on business is business, there are no free lunches in this world,someone always picks up the tab.

  15. Adrian Loveridge


    So you don’t think Air Canada or one of is subsidiaries doesn’t get ‘marketing support’?

    WestJet see an opportunity and those of us that make a living out of tourism see the possibility of growing a market that is experiencing its highest Dollar value for many years.

    Look at the number of Canadians that USED to come to Barbados each year.

    From a PERSONAL perspective I would like to see a once weekly direct flight from Ottawa and Halifax.

    If ‘we’ cannot fill One 120 seater aircraft once a week from these cities, then ‘we’ are doing something fundamentality wrong.

    I really don’t mind if its operated by Air Canada or WestJet.

    When I was a travel agent in Winnipeg in the nineteen seventies, I worked on building routes with an airline called Wardair. In those days everything seemed possible.

  16. J. Payne

    I wish Barbados would let in some more North American telephone companies too… They would shake up Cable and Wireless…

  17. J. Payne

    If Canadian economy goes into recession. haha. Canada doing way better than us in the states… At least your government doesn’t buy ice and fry it like Bush doing……. I get my $600 economic stimulous cheque and the first thing I buying with it is paying for the bus ride to Toronto, Canada for CARIBANA…. Get me outta dodge quick!

  18. K. Walker

    As an annual visitor to Barbados from Canada my biggest concern is what this will do to an already tedious entry process. Each year we come, the wait in the customs hall becomes longer and longer. Last year we waited over an hour to speak to the security officer. With three small children in tow we almost said this was our last time coming to Barbados.

    If WestJet is going to add even more travellers and slow the process down even more than I am not looking forward to it.

    If the government wants to spend some money I would encourage them to hire more security officers and get people through the airport quicker. It is the first impression of Barbados and it is not a favourable one.


    BFP says,

    Thanks for your kind words K. Walker. We know you like our island but you wish we’d have a speedier entry. The folks in government read our blog, so hopefully they will pay attention to your thoughts.



  19. Hants

    J. Payne
    July 7, 2008 at 4:26 pm says “If Canadian economy goes into recession. haha”

    I suggest you do a little research and you will find that the Canadian economy is not as good as you think.

    Statistics Canada reported Friday that the economy shrank at an annual 0.3 per cent pace in the first three months of 2008.

    The surprisingly weak performance, if it isn’t revised upward later and is followed by another decline this quarter, will produce back-to-back quarterly economic contractions – the most commonly used definition of what constitutes a recession. The economy expanded by only 0.8 per cent in the final quarter of 2007.

  20. Adrian Loveridge

    K. Walker.

    There is a very simple solution.

    Employ retired Immigration Officers and Customs Officials part time (3 hours a day) to cope with the busy afternoon period when most of the larger planes arrive.

    This is NOT, by the way my idea.
    It was suggested at least ten years ago by the former Prime Minister and Minister of Tourism, the late Sir Harold St. John, KA, QC.
    I have repeated it many times over the years
    including to officials standing in the same line, but no apparent progress yet!

    It is something the policymakers cannot seem to understand. Many of our visitors have had to get up at 2am or 3am, get to the airport hours before flight departure, endure an aircraft journey up to eight hours and the LAST thing they want is to stand in line for another hour or more.

    There really is no excuse, the airport operators have had a windfall increase in income over the last year of over BDS$90 million in increased departure taxes and other charges (up over 140%).

    There is all this talk about a hub, but intransit passengers still have to go through this hassle to connect to another flight.

    I urge you to tell the policymakers about your discomfort. Perhaps they will listen.

  21. Amused

    “So you don’t think Air Canada or one of is subsidiaries doesn’t get ‘marketing support’?”


    I dont know, you tell me, you are on the board. I am asking.

    “If ‘we’ cannot fill One 120 seater aircraft once a week from these cities, then ‘we’ are doing something fundamentality wrong.”


    I could not agree with you more, Mr Loveridge !

    This is only begs the question why do we need to subsidise the airline(s) to do it?

    Is it a subsidy or truly “marketing support” ?

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