‘Make the Difference – Pledge to save Energy’
Sainsbury’s in the UK currently have a campaign supported by full page colour ‘ads’ in publications like The Times, where they are giving away 1 million Philips Energy Saving light bulbs.
You can see some of the media coverage simply by entering Sainsbury’s Make the Difference into GOOGLE news search. (BBC article: Sainsbury’s In Lightbulb Giveaway)
In the current climate of very high electricity costs it just seems like such a simple way to encourage people to save energy. I am still surprised by the number of buildings I see (including Government ones) who have chosen not to purchase or replace traditional light bulbs with lower energy alternatives.
I am not suggesting SuperCentre just distributes free lower energy bubs, but is there a way it could be aligned with a special promotion, where is a customer spends say $100 they get a LEB free?
I thought the Sainsbury’s idea was an excellent example of a responsible corporate response to a mounting concern over the cost of living. I know you and SuperCentre think along the same lines and I hope that you may consider such an initiative.
Peach and Quiet
25 October 2007