Dear Barbados Free Press,
I would like the opportunity to reply to a letter you published this week.
Please do not hesitate to contact me if you have further questions (868) 793-6234
Port of Spain, May 04, 2007. Caribbean Airlines refers to Barbados Free Press letter re: Caribbean Airlines’ Very Strange Fare Schedule, written by Adrian Loveridge.
Caribbean Airlines reply to Barbados Free Press letter re: Caribbean Airlines’ Very Strange Fare Schedule, written by Adrian Loveridge.
In response to your letter referring to Caribbean Airlines as an airline that provides the warmth of the islands to those with lots of money, you would have found that this is not true had you verified our fares and compared them to those of our competitors. Our Marketing Department has researched and monitored airfares over the past week and has found Caribbean Airlines to be the cheapest carrier on the routes referred to in your letter.
Airline pricing is determined based on offer and demand and competitive activities as well as country established taxes. At Caribbean Airlines, we base our fares on how our inventory is performing; that’s why you pay more for air transport to some destinations in the peak periods: summer, Christmas, etc. Secondly we try to stay competitive, and normally follow within a certain bracket, what other airlines are doing. We consistently monitor their pricing, but we also keep an eye on increased capacity on certain routes, the quality of their customer service, and their operational performance.
It should also be noted that distance has very little to do with price. For example, Caribbean Airlines is currently offering fares to Toronto and New-York for USD199 one-way all taxes included. These two destinations supply examples of much greater distance than St-Maarten to Kingston and yet they’re cheaper according to the fares you quoted in your article.
How do we do it? We’ve almost doubled our frequencies on the New-York route and added an additional flight on Toronto . We’ve increased our inventory; our available seats as we say in the business. I hope this letter will be of interest to you and please be assured that Caribbean Airlines is committed to delivering “the warmth of the islands” at a very affordable price.