“Hey, Look On The Bright Side, Captain Lynch – This Will Give Us A Whole Lot Of Free Publicity!”
Someone we’ve never heard of before sent us the following CWC-Positive piece.
As we say… Barbados Free Press belongs to everyone, so here is the article as received…
Spin or Fact?
Cricket fans should be able to recognize spin!
The term is borrowed from ball sports such as cricket, where a spin bowler may impart spin on the ball during a delivery so that it will curve through the air or bounce in an advantageous manner.
In public relations, spin is a sometimes pejorative term signifying a heavily biased portrayal in one’s own favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, “spin” often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics. Politicians are often accused of spin by commentators and political opponents, when they produce a counter argument or position. (From Wikipedia, the free encyclopedia)
Understanding the facts point to a positive spin on the World Cup:
In the first instance, there’s little evidence or facts to support the idea that staging a major sporting event such as the Olympics, World Cup Soccer, Cricket etc., is about a return on investment in the normal sense.
The return on investment for the sponsors and host venue needs to be considered and measured as a massive publicity and advertising event.
Viewed in this light, Barbados has already positioned itself to benefit most from the spectacle and spotlight.
Regardless of the fortunes of the West Indies team, the collective effort of Barbados will be front and center on the television consoles of Cricket’s World Cup estimated 2 billion viewers worldwide.
Some major sport event sponsor advertising comparisons:
As a quick comparison, Formula 1 motor racing teams spend between US$200 – 400 Million per year, not necessarily for the racing laurels, but for the televised exposure to 30 – 50 Million viewers per race. There are 17 races this year with a maximum time of 2 hours each, so the math looks like this.
17 x 2 hours = 34 hours of television air time. If the average F1 team spent US$250 Million that equates to US$7.3 Million per hour, equivalent to US$60,000 for a 30 second television commercial, remember this number as we will get back to it shortly.
So if the expenditures of Barbados are correctly quoted on this site, then US$250,000 has been spent on various infrastructure programs by Barbados.
There are 7 Super Eight events at Kensington Oval, including the final, and each approximately 8 hours long, so the math looks like this.
7 x 8 = 56 hours of television air time. If Barbados spent US$250 Million that equates to US$4.4 Million per hour. equivalent to US$37,000 for a 30 second television commercial to a 2 billion worldwide audience…
That’s 1.6 times more bang for the buck than a sponsor benefits in a Formula 1 Season.
Compared to the Super Bowl where the Advertising cost is $2.4 million for a 30-second spot, then one might argue that Barbados has achieved 64 times more bang for the buck than it could have expended in a single 30 second ad in the Super Bowl.
Well done Team Barbados, looks like you are already the winners in the 2007 ICC World Cup!