Promotional Video: Guests Are All White, Servants Are All Black – Just The Way Things Are Supposed To Be In Barbados!
Here at Barbados Free Press, we took the ruling government BLP party to task for their website that shows only one race from the many different colours of Bajans. We pay attention to such things because the visual message that is silently communicated is as important or more important than the words that are written or spoken. (see BFP’s Barbados Political Party Websites Reviewed)
Today, we look at the website and promotional video of the Royal Westmoreland Estate – owned by U.K. gazillionaire John Morphet. Our attention was drawn to Royal Westmoreland when we saw Mr. Morphet and his beautiful Barbados life featured at the website of the Lancashire Evening Post…
Hotel Tycoon Living High Life
When the cricket World Cup gets under way in the Caribbean later this month, multi-millionaire John Morphet’s place in the stand will be slightly different from the rest of the England fans in the crowd. The Fulwood-born businessman will be looking down at not only his national team, but also his neighbours taking to the pitch.
To the average person, bumping into Sir Cliff Richard while picking up your fruit juice in the supermarket, or sitting on a table next to Gary Lineker in a restaurant would count as an event with which to regale the grandchildren.
To John Morphet, it is just part of everyday life. (…snip) He owns the 500-acre Royal Westmoreland Estate, snapped up in a £56m deal three years ago, but insists that his trips out to the 80 degree temperatures are strictly business…
… read the entire article at the Lancashire Evening Post (link here)
A Visual Message That Is Clearly Communicated – “White Enclave”
The Lancashire Evening Post article is quite extensive with photos and a promotional video of Royal Westmoreland.
I’ve never been invited to Royal Westmoreland darling, but it sure is beautiful in the video. I don’t begrudge rich folks their honestly made or inherited money and that is not what my point is about. There are many people of all colours, races and backgrounds who have big money, and it has been my experience that most of them had to work smart and hard to achieve and keep their wealth.
My point is this: throughout the Royal Westmoreland marketing materials and video, the whites are the happy relaxing folks, and the smiling blacks are the servants. No relaxing blacks. No relaxing oriental folks. No relaxing Indian millionaires.
Just rich white folks being served by blacks. No whites or indians serving the rich folks. Only smiling blacks.
Maybe that is the way things are at Royal Westmoreland, or maybe not – but the silent message of the video is “White Enclave where Smiling Darkies will look after your every wish.”
Does it matter? We think so.
Have a look for yourself…
Royal Westmoreland Estate website homepage here
Royal Westmoreland Estate website video here
Lancashire Evening Post article here (has link to video)
YouTube – Upload of Royal Westmoreland Estate video here