Tag Archives: Tourism

Connect 2014 – the most important event for Barbados tourism industry

“While all the figures are not yet a matter of public record, nearly every other Caribbean country is recording tourism growth of up to 18.6 per cent for the first six months of 2014.

Barbados currently lies eighteenth in terms of numbers with no significant improvement at all.”

Adrian Loveridge - tourism expert, hotel owner

Adrian Loveridge – tourism expert, hotel owner

For three days later this week one of the most important travel trade events takes place, called Connect 2014. It is estimated that around 97 tour operators representing 74 companies from the United Kingdom, United States, Canada, Brazil, Argentina, Continental Europe and the Caribbean will attend. Courting their crucial business and hoping to positively influence choices around 125 local hoteliers and ancillary service providers will also be taking part.

 Along with a number of other industry interests including the Barbados Food Wine and Rum Festival and Bushy Park, the Barbados Tourism Authority (or perhaps I should now refer to the new name, BTM Inc) have been kind enough to invite me to make a presentation on our re-DISCOVER initiative.

 With so many destinations to choose from, often at substantially lower cost, it is in my humble opinion that we must collectively make every possible effort to get across that Barbados can offer value-for-money by providing a greater selection of more affordable options.

For us, the perfect scenario is to persuade the tour operators to place our website address on their client’s final documentation, whether in print or electronically. That way the consumer can plan ahead, budget for their out-of-pocket expenses which helps maximise the potential for participating restaurants.  Continue reading

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Tourist slams Peach and Quiet Hotel on TripAdvisor. Owner replies…

“Yes! My wife does get a bit snooty on the odd occasion. I will have a word with her.”

How Adrian Loveridge handled a bad TripAdvisor guest report…

Changing the BBQ, having a word with his co-manager

by Marcus

In a recent BFP article TripAdvisor’s Brian Payea coming to Barbados we told you how the tourism industry was thrust into an unknown and frightening world when the internet arrived and, much to their horror, hotels discovered that tourists could post unedited reviews and photos online.

This is such a big deal that many foolish hotels sought to curtail free speech rather than to engage disgruntled customers. Hotels didn’t want to explain, apologize and sometimes have to admit that a customer had a valid complaint.

Imagine that… some hotels don’t want to listen to customers and use what they say to make the business better. What a novel idea! How foreign a concept to those who think they know it all because they run a government-owned hotel with a bottomless bank account.

But running away from bad internet reviews means that only one side is heard. That is foolish these days when over 80% of tourists research their vacations on the internet before booking. (I can’t remember where I heard that but it sounded reasonable.)

Some customers can’t be pleased no matter what. Others are put off a hotel for one minor issue – but I think that most people consider the entire experience and product and give a fair opinion when asked.

Then again, I’m not in the hotel business. Peach and Quiet Hotel owner Adrian Loveridge is though, and how he handles the very rare bad review on TripAdvisor is instructive for anyone in the tourism or service industries. BFP readers know we like Adrian and Margaret, but even with that disclaimer we are blown away by Adrian’s candor and integrity in how he handled this complaint. What a pro, and what a decent person. Hope Margaret doesn’t bop him one! :-)

First, for interest…

Overall Ratings: Peach & Quiet vs. Time Out at the Gap

According to TripAdvisor, Peach & Quiet has 123 visitor reviews, with 100 rated “Excellent”, 17 “Very Good”, 2 “Average”, 3 “Poor” and 1 “Terrible”.

That contrasts with “Time out at the Gap” with 118 visitor reviews, with 10 rated “Excellent”, 23 “Very Good”, 40 “Average”, 25 “Poor” and 20 “Terrible”.

Now the bad review of Peach and Quiet, and then Adrian’s response…

Peach & Quiet “Could do (much) better…!”

Date of review: May 16, 2011 – New Continue reading

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Barbados Tourism Authority targets Russia: Good idea?

What will be the BTA’s Return on Investment for Russia’s “My Planet Travel Awards”?

by Nevermind Kurt

The few Russian visitors I personally meet while working or at the beach are nice enough people. They are polite in their own way, keep to themselves and are quiet except when they’re not quiet and then they are boisterous and happy, not the mean drinkers that I sometimes see from elsewhere. They have money. The ones I see generally bring their children along. I think that some of the “keep to themselves” impression comes from the language difference. When their English is better the Russians seem friendlier because you can talk to them. That is my experience and, as they say, your mileage may vary!

The Russians are easy enough to please as tourists and they are a pleasure after dealing with finicky and unfriendly Germans. Some stereotypes exist because they’re true, you know. Continue reading

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Adrian Loveridge’s Tourism MATTERS – Remembering David Thompson and looking to the future

My deepest sympathy goes out to Mrs. Mara Thompson, her daughters and entire family.

I would like to hold onto my special memories of the late Prime Minister and recall one of our few exchanges.

Soon after his illness was announced, you could see the strain on his face, and in a simple attempt to bring a smile, I emailed him a YouTube extract of a BBC ‘Yes Prime Minister’ episode.

In his inimitable style, a few minutes later, a message came back, ‘Adrian, Thank you, it’s my favourite programme’. Continue reading

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Filed under Barbados, Barbados Tourism, Tourism, Travel, Traveling and Tourism

Adrian Loveridge’s Tourism MATTERS: Getting creative, making more with less.

At least one Barbados hotel is renting rooms by the hour.

Will Adrian’s Peach & Quiet Hotel target the same “niche” market too? Read on! :-)

by Adrian Loveridge

There are different versions, but my favourite is when the ‘going gets tough, the tough get creative’. It probably comes from spending most of my working life trying to turn tiny marketing budgets into big picture realities. What prompted this was reading the classified section of the local papers and seeing one of our accommodation competitors renting its rooms by the hour.

Concluding that this property is targeting a particular niche clientele, we cannot let any market share be eroded. We think therefore that in many cases, hourly rates might be to optimistic, so of course the obvious answer is to offer a per-minute rate. Continue reading

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Tourism MATTERS – New column by Adrian Loveridge in Barbados Business Authority

Adrian Loveridge, small hotel owner.

The Nation has agreed to publish in the Barbados Business Authority, a weekly column dedicated to tourism written by myself  from Monday 13th September, 2010 entitled Tourism MATTERS.

The column will be about 500 words and offer topical, constructive, objective views with some alternative suggestions to grow our tourism industry. It will be non-partisan.

I feel in many ways, that even bearing in mind the global economic challenges confronting us that we are missing so many marketing opportunities and in many cases our thinking has become stagnant. Continue reading

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Barbados government website incorrectly states visitors can bring 200 cigarettes duty free

Welcome to your Barbados vacation… Is there anything else we can do to piss you off upon arrival?

Trip Advisor.com is probably the world’s premier travel website for “been there, done that” advice on destinations and there is some discussion going right now about tourists being ambushed by Barbados Customs.

It seems that the Barbados Government website advises tourists that they may bring 200 cigarettes into the country duty free… but when folks arrive they discover that’s not true and are asked to pay big duties.

The Barbados Government website sets up the tourists with bad information and the Customs people pick ‘em off when they arrive. Like shooting fish in de barrel! Continue reading

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