“While all the figures are not yet a matter of public record, nearly every other Caribbean country is recording tourism growth of up to 18.6 per cent for the first six months of 2014.
Barbados currently lies eighteenth in terms of numbers with no significant improvement at all.”
For three days later this week one of the most important travel trade events takes place, called Connect 2014. It is estimated that around 97 tour operators representing 74 companies from the United Kingdom, United States, Canada, Brazil, Argentina, Continental Europe and the Caribbean will attend. Courting their crucial business and hoping to positively influence choices around 125 local hoteliers and ancillary service providers will also be taking part.
Along with a number of other industry interests including the Barbados Food Wine and Rum Festival and Bushy Park, the Barbados Tourism Authority (or perhaps I should now refer to the new name, BTM Inc) have been kind enough to invite me to make a presentation on our re-DISCOVER initiative.
With so many destinations to choose from, often at substantially lower cost, it is in my humble opinion that we must collectively make every possible effort to get across that Barbados can offer value-for-money by providing a greater selection of more affordable options.
For us, the perfect scenario is to persuade the tour operators to place our website address on their client’s final documentation, whether in print or electronically. That way the consumer can plan ahead, budget for their out-of-pocket expenses which helps maximise the potential for participating restaurants. Continue reading