Daily Archives: February 4, 2013

Peter Wickham: Push pollster? Fraudster? Grenada election tests Wickham’s credibility

Peter_Wickham CADRES

Commentary claims some are labeling Peter Wickham a ‘Push Pollster’

“A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which an individual or organisation attempts to influence or alter the view of respondents under the guise of conducting a poll.

In a push poll, large numbers of respondents are contacted, and little or no effort is made to collect and analyze response data. Instead, the push poll is a form of telemarketing-based propaganda and rumour mongering, masquerading as a poll.

Push polls may rely on innuendo or knowledge gleaned from opposition research on an opponent. They are generally viewed as a form of negative campaigning. This tactic is commonly considered to undermine the democratic process as false or misleading information is provided about candidates.”

… from the New Today article Peter Wickham – Pollster or fraudster?

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