Are we really doing that well on Barbados?
First quarter of 2012…
St. Lucia up 15 per cent overall.
Up 30% from the UK (despite the outrageous Air Passenger Duty)
Up 28% from Canada
Up 9% from the USA
There was a time not so long ago when mention of St. Lucia as ‘competition’ for our tourism visitors and dollars was laughed at. That laughing stopped a few years ago and has now turned into serious concern as St. Lucia’s tourism industry continues to progress in the face of a worldwide economic downturn.
And, as anyone in the Barbados tourism industry can tell you… more than a few visitors to St. Lucia used to vacation in Barbados (with the emphasis on ‘used to’).
Our leaders and tourism pundits should be asking some tough questions and making some candid observations about the Bajan tourism product. They should also be talking to travelers in transit through Barbados to St. Lucia – and there are many. Finally, some of our tourism middle management should be quietly spending a week in St. Lucia and then returning to Barbados with a tourist’s eyes to look at our own product and promotional efforts.
Can anyone from the tourism industry answer the question for BFP’s readers…
Why did St. Lucia do so well in Q1 of 2012, and why didn’t Barbados achieve the same results?
St Lucia records 30% increase in UK visitors
CASTRIES, St Lucia, Friday April 27, 2012 – In spite of rising competition and what they call the general “volatility” of the industry, local tourism stakeholders are lauding a marked increase in the number of stay-over visitors to St Lucia for the first quarter of this year.
According to figures just released by the St Lucia Tourist Board, stay-over arrival arrivals to the island for the first quarter of this year totaled 95,170, representing a 15% increase over the same period last year.
Leading the way in this tourism increase to St Lucia is the United Kingdom, ringing in a 30% increase – a total of 23,479 visitors, 5,458 more than the same period last year…
… continue reading this news story at Caribbean360.com
Photo: Thanks to Joe Knows StLucia!